Overview

Michigan-based Cannabis PR and Marketing Communications Experts

The legalization of cannabis created a plethora of new businesses rushing to bring product to this fresh market. To elevate your company above the crowd will take the right branding and public relations. Marx Layne & Company has the experience and creativity to poise your business for success.

Our expertise ranges from work with retailers, health care providers, municipalities, community organizations and zoning boards. Our team of experienced communicators has deep expertise with the intricacies of opening new locations and bringing new products to market. We have guided national retailers through the complex process in gaining zoning approval for new uses and have coordinated numerous grand opening events nationwide. Importantly, we are highly effective in maximizing print, board, online and trade media coverage.

Marx Layne offers senior counseling, insightful research and strategic communication in every critical situation to help clients make solid decisions and execute compelling, measurable campaigns that connect them with important audiences.

Our cannabis public relations work takes an integrated approach that includes video services, media relations, digital media, crisis communications, zoning, community relations, reputation management, special events, branding and design and web development. Marx Layne can serve as your partner in all your marketing, PR, and branding exercises.

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What We Do

HELPING BUILD YOUR BRAND

Media Relations

With the goal of securing high-profile media coverage by business, lifestyle and health care writers in local TV, print, radio and online outlets as well as by bloggers and trade media, we will conceptualize and orchestrate an aggressive earned media campaign designed to create awareness and excitement. We will personalize news angles to each news outlet and reporter to generate interest from meaningful media outlets.

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Market Introduction and General Awareness

Marx Layne & Company skillfully provides the following:

  • Media relations
  • Grand Openings
  • Online Content and Influencer Marketing
  • Social Media Marketing
  • Public Affairs and Community Relations
  • Reputation Management and Crisis Communications
Special Events

Marx Layne is retained by leading special events to manage all aspects of communications from media relations to social media to web management.

Our agency has years of experience fully staffing events with veteran communicators and generating high-profile visibility in both traditional and digital media. In our work for leading special events we have a proven track record of building audience and increasing sponsorship visibility.

For all events, we maximize media relations, create e-blasts and print collateral and amplify messaging via social media. We have the knowledge to manage the back end of a website in real time. We hope clients don’t need it, but any event can face a crisis – from weather-related issues to food-born illnesses or worse. Our staff is available 24/7 to manage any unforeseen event.

We have the experience to impeccably manage a grand opening of a retailer to a black tie sit-down gala with symphonic music for a nonprofit, to promoting full-blown art fairs or citywide music festivals that attract hundreds of thousands of people.

It takes an agency with an experienced workforce to staff an event for media relations, crisis communications and creating real-time content such as still images and video. Event planning is not a sprint, it is a marathon with months of work leading up to, and grueling shifts during, the event. At Marx Layne, our team has the energy for those days that begin at 4 a.m. and end at midnight. Then, when the event is completed we have the sophisticated digital tools to provide the in-depth analytics for print, broadcast and social media coverage.

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Crisis Communications

Effective damage control communications require a public relations firm on-call 24 hours a day, seven days a week, that can develop key messages and produce reliable internal and external corporate communications. At Marx Layne, we know how to with legal advisors, municipal xxx and civic leaders.

As your public relations agency, Marx Layne would work to properly manage any crisis. We are flexible and can quickly shift priorities into “crisis mode” as situations arise. At Marx Layne, we stand ready to provide crisis communications counsel on an as-needed basis.

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Social Media Marketing

Our social media strategy begins with our genuine understanding of area residents, elected officials, planning commissions, media outlets and community leaders in Michigan. Once desired positioning and priorities are identified, we all align with target audiences through content to establish authentic connections.

Facebook, Twitter and Instagram

Assist in maintaining and updating Facebook, Twitter and Instagram pages by:

  • Organically grow reach and engagement with targeted groups such as municipal leaders, media and area residents
  • Develop scalable, repeatable and shareworthy content franchises that appeal to target audiences while keeping your company top-of-mind
  • Connecting with key publications, groups and reporters who cover the industry
  • Creating a cohesive look and text
  • Pursuing cross promotional opportunities
  • Posting news release and placements
  • Monitoring pages for messages, comments or inquiries and opportunities to respond
  • Research possible advertising opportunities
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Contact Us

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Marx Layne + Company: Cannabis Public Relations & Communications Experts

Marx Layne + Company | (248) 855-6777
Metro Detroit: 31420 Northwestern Hwy, Suite 100, Farmington Hills, MI 48334


Marx Layne Public Relations & Crisis Management